Color Matters for reaction to

Fish!

Professional lure designer

Looney Lures

Looney Lures in Action

Steve Leahy, Gerald Mendez, Larry LaRue

Coast Airbrush 2021 Rendezvous Christopher Garcia, David Monnie, Larry LaRue

Premium Hand-Painted Fishing Lures

Looney Lures offers top-quality fishing lures. The owner, Larry LaRue, is a professional fishing lure designer. We also design fishing lures for salmon, steelhead, and trout. We have been designing fishing lures since 2006 and cater to clients globally. Our selections are based on the color theory of what the fish sees and not what the fishermen see.

Looneys Sand Shrimp Lure was featured in field and stream magazine in  April 2011

Premium Hand-Painted Fishing Lures

Looney Lures offers top-quality fishing lures. The owner, Larry LaRue, is a professional fishing lure designer. We also design fishing lures for salmon, steelhead, and trout. We have been designing fishing lures since 2006 and cater to clients globally. Our selections are based on the color theory of what the fish sees and not what the fishermen see.

Looneys Sand Shrimp Lure was featured in field and stream magazine in  April 2011

Looney Lures

Life-Long Passion

Larry’s love for painting was rekindled by his exposure to master painters, Craig Frasier and his stencils, Mickey Harris, Mike Learn and his stencils, and his teacher Dave Bradley from Clackamas College. These men have had a tremendous impact on his life; they inspired him to reinvent his life-long love for painting as a craft, which eventually became the biggest motivation behind starting Looney Lures.

US Army Chief of Staff Lt. General Robert Wilson gave the statue to the right to Larry in honor of his work! 

Looney Lures

Customized Products

At Looney Lures, all our fishing lures are color-designed for specific weather conditions.

  • Water conditions
  • Temperature
  • Clouds
  • Sunlight
  • Rainy days

Each order is custom fit for the sports fisherman or professional guide. We do not have stock due to the extremely high demand for lethal loonies. Each order is hand-painted and sent out as the lures get completed.

All-Water Compatible

Looney Lures is a hobby dedicated to the love of custom painting. Each lure is individually hand-painted. Each lure has been researched and tested for all water conditions from Alaska to California. No two lures are alike. We cater to fishing lures for the pacific-west and also do airbrushing of stones and panels.

Types of Lures

At Looney Lures, we custom-design a variety of lures.

  • Kwikfish
  • Wobblers
  • Poppers
  • Spoons
  • Spinners
  • Bass plugs
  • Spinners
  • Flashers

We reject orders if pressurized by fishermen and guides for early completion.

Featured Products

PRICES HAVE INCREASED DUE TO A RISE IN PAINT MATERIALS AND COST.

Looneylures are hand painted, custom. Each lure has researched and tested for all water conditions from Alaska to California.

Designing and customizing of lures and your choice of design! Call or email for pricing.